my work

I can offer you more than two decades of marketing, marketing communication and copywriting experience,  ranging from comprehensive strategies to sales copy — all derived from working effectively with REAL WORLD businesses. Here’s a sampling of some of my work. 

Content Writing


Streetside Classics is the nation’s largest consignment dealer of classic and collectible cars. For nearly 3 years I wrote the descriptive copy geared toward  attracting potential buyers for their vehicles.

Here are some examples of my work for Streetside. With an average output of around 50 classic cars covered each month, there are plenty more to choose from if you’d like to see more.

1949 Chevrolet 3100 3 Window Pickup
1968 Ford Mustang California Special
1966 Chevrolet Corvette 427
1957 Chevrolet 210


Hawthorne Advertising is a full-service advertising agency, based in Los Angeles. I had the pleasure of writing a series of  blog posts for them, centered on the use of neuroscience in advertising.   

Work for Hire restrictions prevent me from publishing the articles as they appeared on their website, but you’ll find the content just below. 

The Use of Neuroscience in Advertising

The Use of Social Validation in Marketing 
Acoustic Encoding

Now that’s a URL that’s bound to get your attention!

 I recently began writing both website content and blog posts for, an online automotive retailer specializing in aftermarket customization parts for the Ford Bronco. 

You’ll find a number of examples of my work right here: ABOUT Page Blog Posts


Guest Blog Post for Amplify Magazine

I had the pleasure of writing an article on my time at the Los Angeles Memorial and Sports Arena, where I spent about 19 years as Marketing Director, for Amplify, an online magazine covering the live music industry.

As some might know, the Sports Arena was demolished a few years back, so these were bittersweet memories for sure. 

Coliseum & Sports Arena Promoter's Guide

Internal communication, as well as publications geared toward a relatively small audience, can often have a big impact— such as in the case of this Promoter’s Guide I authored for the Los Angeles Memorial Coliseum and Sports Arena.

This manual saved a lot of time and money over the years by answering some of the most frequently asked questions and providing the most pertinent information regarding the venues.

Long Form
Sales Letter

Descriptive and compelling copy that prompts prospects to take the next step is an essential part of building your clientele.  

This long form sales letter brought in substantial incremental business for a local South Bay chiropractor.

History of the Los Angeles Memorial Coliseum & Sports Arena

Here’s an abbreviated history the Los Angeles Memorial Coliseum and Sports Arena I penned, detailing some of the historical events that took place there and documenting the venues’ place in Los Angeles’ sports and entertainment history. 


Brewport Tap House Featured on Eye on L.A.

Brewport Featured on El Segundo T.V.

Brewport Tap House Featured in Thirsty Mag

Hypothetical Marketing Case Study for Financial Services Firm

I was tasked by an El Segundo Financial Services company to create a hypothetical marketing initiative. Please excuse the redactions.