how can i help?
No two businesses are alike — not just in terms of the position in their industry or branding, but in terms of the very structure they’ve built and what they need to be their very best.
Cookie cutter approaches don’t cut it. You’ll see a lot of agencies guiding your to their “bundled” services, which may or may not be in your best interest. You know your business better than anyone — myself included — so I’ll work with you to arrive at a relationship that works for both of us by offering you only the services that you need, not just what I’m looking to sell.
Among the services I provide . . .
social media marketing
Navigating so many different social media platforms, coupled with the ongoing demands of content creation, can make for a daunting landscape.
Should you be on as many platforms as possible or will focusing your efforts yield better results? And then there’s the question of WHAT to post . . . photos? . . . videos? . . . infographics?
And then there’s the challenge of dealing with seemingly ever-decreasing organic reach — Facebook and Instagram have become very “pay for play” driven and it’s no longer enough to merely post regularly and hope for the best.
Here’s what I suggest . . .
Reports of its demise are both premature AND exaggerated.
While it may not hold the sheer novelty it once did, email marketing is still a very viable and important piece of the marketing mix.
Social media platforms may come and go (remember MySpace? Neither do a lot of people.) and the rules of the game can change along the way, but your email is list is YOUR email list.
Treat it properly and it can yield BIG benefits for years to come. I’ll help you do that.
It’s a harsh reality . . . If you aren’t easily found on Google’s search results, it’s almost as if your business doesn’t exist.
The overwhelming majority of consumers searching for a business solution to their problems rely on Google, so just how well you rank when those results come up can play a BIG part in your business’ success.
I can help you climb those rankings, adding SEO-friendly modifications to your site and keeping on top of Google’s ever-changing algorithms to get there.
It’s a longer game than most approaches, but an effective one.
Creating user-friendly, detailed content not only helps your potential customers/ clients make informed decisions while establishing you as a thought leader in your industry, but it can also drastically improve your search rankings.
Whether through an ongoing blog, white papers, case studies, or even videos, I can help you create content that converts, while making Google really like you!