My Work
I can offer you more than two decades of marketing, marketing communication and copywriting experience, ranging from comprehensive strategies to sales copy — all derived from working effectively with REAL WORLD businesses. Here’s a sampling of some of my work.
Copywriting/
Content Writing
Astoria
Advertising
I currently write a series of blog articles for Astoria Advertising, a very client-centric digital marketing agency based on the East Coast.
These articles are centered on a variety of topics, ranging from digital marketing strategy to the importance of branding.
This is a representative sampling of my work for Astoria.
Common Small Business Marketing Mistakes
Designing a Digital Marketing Strategy
YouTube Advertising — Is it Worth It?
Streetside
Classics
Streetside Classics is the nation’s largest consignment dealer of classic and collectible cars. For nearly 3 years I wrote the descriptive copy geared toward attracting potential buyers for their vehicles.
Here are some examples of my work for Streetside. With an average output of around 50 classic cars covered each month, there are plenty more to choose from if you’d like to see more.
1949 Chevrolet 3100 3 Window Pickup
1968 Ford Mustang California Special
1966 Chevrolet Corvette 427
1957 Chevrolet 210
Hawthorne
Advertising
Hawthorne Advertising is a full-service advertising agency, based in Los Angeles. I had the pleasure of writing a series of blog posts for them, centered on the use of neuroscience in advertising.
Work for Hire restrictions prevent me from publishing the articles as they appeared on their website, but you’ll find the content just below.
Guest Blog Post for Amplify Magazine
I had the pleasure of writing an article on my time at the Los Angeles Memorial and Sports Arena, where I spent about 19 years as Marketing Director, for Amplify, an online magazine covering the live music industry.
As some might know, the Sports Arena was demolished a few years back, so these were bittersweet memories for sure.
BroncoBastards.com
Now that’s a URL that’s bound to get your attention!
I created both website content and blog posts for BroncoBastards.com, an online automotive retailer specializing in aftermarket customization parts for the Ford Bronco.
Here are a couple of examples of my work :
BroncoBastards.com ABOUT Page
BroncoBastards.com Blog Posts
Long Form
Sales Letter
Descriptive and compelling copy that prompts prospects to take the next step is an essential part of building your clientele.
This long form sales letter brought in substantial incremental business for a local South Bay chiropractor.
History of the Los Angeles Memorial Coliseum & Sports Arena
Here’s an abbreviated history the Los Angeles Memorial Coliseum and Sports Arena I penned, detailing some of the historical events that took place there and documenting the venues’ place in Los Angeles’ sports and entertainment history.
Coliseum & Sports Arena Promoter's Guide
Internal communication, as well as publications geared toward a relatively small audience, can often have a big impact— such as in the case of this Promoter’s Guide I authored for the Los Angeles Memorial Coliseum and Sports Arena.
This manual saved a lot of time and money over the years by answering some of the most frequently asked questions and providing the most pertinent information regarding the venues.
Marketing/P.R.
Brewport Tap House Featured on Eye on L.A.
Brewport Featured on El Segundo T.V.
Brewport Tap House Featured in Thirsty Mag
Hypothetical Marketing Case Study for Financial Services Firm
I was tasked by an El Segundo Financial Services company to create a hypothetical marketing initiative. Please excuse the redactions.