August 10, 2017

Social Media Platforms: Focus on Quality, Not Quantity

Because a variety of social media platforms have shown some serious staying power over the years and have distinguished themselves beyond  others — Facebook, YouTube, Twitter and Instagram being the most obvious of these — there’s been some pretty consistent focus on the sometimes outlandish audience numbers that some brands (and even individuals) have been …more

May 18, 2017

Don’t Foresake Email for Social Media

With so many different social media platforms to worry about and more almost certainly to be added in the future, it’s a little easier than it should be to lose enthusiasm for putting a lot of effort into email marketing. The seemingly immediate response. . . that sense of community . .  it can become a …more

April 10, 2017

Social Media and The Power of “Showing Up”

“Crushing it” on social media seems deceptively easy. Almost every day, we see first hand examples of brands and individuals who’ve built a presence that commands a huge and engaged following.    We see this success and think to ourselves, “If they can do it, so can I”. It’s true in theory, but what often gets …more

March 20, 2017

Marketing Communication: Lead Magnets: Not Just for Internet Hucksters

You see the offers all the time online . . . .“Sign up here for my new webinar . . . “Get my free eBook” . . . “Get my ‘cheat sheet’ that shows you how to  (insert any one of a thousand examples of overcoming some sort of commonly-encountered obstacle)”. They’re all variations of the same vehicle — …more

February 28, 2017

Practical Ways to Get Video into the Marketing Communication Mix

Just take a casual look at virtually any social media platform and it becomes obvious. Video is making up an ever-increasing portion of marketing communication content. It’s a trend that is very likely to continue, largely because, for the most part, it’s giving consumers what they want. According to this Forbes study, a full 43% of consumers …more