my work

I can offer you more than two decades of copywriting and marketing communication experience — ranging from long form sales copy to product descriptions and derived from working effectively with REAL WORLD businesses.

Here's a sampling of some of my work . . .

Streetside
Classics

Hawthorne
Advertising

Long Form Sales Letter

Streetside Classics is the nation’s largest consignment dealer of classic and collectible cars. For nearly 3 years I wrote the descriptive copy geared toward  attracting potential buyers for these vehicles.

Here are some examples of my work for Streetside. With an average output of around 50 classic cars covered each month, there are plenty more to choose from if you’d like to see more.

1949 Chevrolet 3100 3 Window Pickup
1968 Ford Mustang California Special
1966 Chevrolet Corvette 427
1957 Chevrolet 210

Hawthorne Advertising is a full-service advertising agency, based in Los Angeles. I had the pleasure of writing a series of  blog posts for them, centered on the use of neuroscience in advertising.   

Work for Hire restrictions prevent me from publishing the articles as they appeared on their website, but you’ll find the content just below. 

The Use of Neuroscience in Advertising
The Use of Social Validation in Marketing 
Acoustic Encoding 

Descriptive and compelling copy that prompts prospects to take the next step is an essential part of building your clientele.  

This long form sales letter brought in substantial incremental business for a local South Bay chiropractor.

Guest Blog Post for Amplify Magazine

Coliseum & Sports Arena Promoter's Guide

History of the Los Angeles Coliseum

I had the pleasure of writing an article on my time at the Los Angeles Memorial and Sports Arena, where I spent about 19 years as Marketing Director, for Amplify, an online magazine covering the live music industry.

As some might know, the Sports Arena was demolished a few years back, so these were bittersweet memories for sure. 

Internal communication, as well as publications geared toward a relatively small audience, can often have a big impact— such as in the case of this Promoter’s Guide I authored for the Los Angeles Memorial Coliseum and Sports Arena.

This manual saved a lot of time and money over the years by answering some of the most frequently asked questions and providing the most pertinent information regarding the venues.

Here’s an abbreviated history the Los Angeles Memorial Coliseum and Sports Arena I penned, detailing some of the historical events that took place there and documenting the venues’ place in Los Angeles’ sports and entertainment history.