My Work

Every business is unique as far as its communication needs.
Each a story unto itself, waiting to be told or elaborated upon.

What would you like your prospects, clients or customers to know about your business?

I'd welcome the opportunity to help you tell YOUR story.

Here are some samples of my work, ranging from marketing strategy to copywriting.

Where applicable, click on any of the thumbnails below for more details.

Brewport Tap House recently opened in El Segundo. Featuring a unique concept that combines "self-pour" technology, 60 taps of craft beer and wine and a GREAT kitchen, helmed by a LeCordon Bleu-trained Executive Chef, Brewport is off to a great start. From its inception I've managed Brewport's online and offline marketing/PR initiatives, including press coverage, email marketing and social media presence. We've been featured by KABC7's "Eye on L.A.", Westways Magazine and many other outlets

 

HAWTHORNE
DIRECT

 

I recently completed a series of 7 blog posts for Hawthorne Direct (now Hawthorne) on the use of neuroscience in advertising. While "work for hire" standards prevent me from showing the articles, it was certainly interesting work.

STREETSIDE
CLASSICS


Streetside Classics is the nation's largest consignment dealer of classic and collectible cars. I write the descriptive copy geared toward attracting potential buyers for these vehicles.

 

Here are some examples of my work for Streetside:

 

thumbnail for Strand

Once among the most important venues of its size in the entire country, the Strand presented some of the best names in music. Here is a copy of the direct mail newsletter I wrote detailing the lineup in the coming months. 

Marketing Case Study thumbnail

Here's a hypothetical marketing case study I did for a Los Angeles-based financial services firm, Financial Finesse. The presented objective was to increase client engagement and usage time for the company's educational resources. 

Thumbnail for SA article, amplify

A few months back, I had the opportunity to write a profile on the soon-to-be-demolished Los Angeles Sports Arena, where I spent about 19 years of my career, for Amplify, an online magazine covering the live music industry. Bittersweet memories, for sure.

prom guide thumbnail

The Promoter's Guide I authored for the Los Angeles Memorial Coliseum and Sports Arena. This manual saved a LOT of time and money by answering some of the most frequently asked questions and providing the most pertinent information on the venues.

Drawing upon my experience as the former Director of Events for the LA Memorial Coliseum and Sports Arena (back when there WAS a Sports Arena), I worked as a Logistics Consultant for the 2017 Care Harbor Clinic for their inaugural event at a new venue - REEF in Downtown Los Angeles.

Thumbnail for Col-SA History

The abbreviated history of the Los Angeles Memorial Coliseum and Sports Arena, detailing some of the historical events that took place and documenting the venues' place on the Los Angeles sports and entertainment landscape.