My Work

Every business is unique as far as its communication needs.
Each a story unto itself, waiting to be told or elaborated upon.

What would you like your prospects, clients or customers to know about your business?

I'd welcome the opportunity to help you tell YOUR story.

Here are some samples of my work, ranging from procedural manuals to long form direct mail copy.

Where applicable, click on any of the thumbnails below for more details.

Brewport Tap House recently opened in El Segundo. Featuring a unique concept that combines "self-pour" technology, 60 taps of craft beer and wine and a GREAT kitchen, helmed by  LeCordon Bleu-trained Executive Chef, Brewport is off to a great start. From its inception I've managed their online and offline marketing/PR initiatives, including press coverage and social media presence.

 

HAWTHORNE
DIRECT

 

I recently completed a series of 7 blog posts for Hawthorne Direct (now Hawthorne) on the use of neuroscience in advertising. While "work for hire" standards prevent me from showing the articles, it was certainly interesting work.

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A few months back, I had the opportunity to write a profile on the soon-to-be-demolished Los Angeles Sports Arena, where I spent about 19 years of my career, for Amplify, an online magazine covering the live music industry. Bittersweet memories, for sure. 

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Once among the most important venues of its size in the entire country, the Strand presented some of the best names in music. Here is a copy of the direct mail newsletter I wrote detailing the lineup in the coming months. 

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Here's a hypothetical marketing case study I did for a Los Angeles-based financial services firm, Financial Finesse. The presented objective was to increase client engagement and usage time for the company's educational resources. 

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The Promoter's Guide I authored for the Los Angeles Memorial Coliseum and Sports Arena. This manual saved a LOT of time and money by answering some of the most frequently asked questions and providing the most pertinent information on the venues. 

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Here's an example of one of my forays into the DIY world . . . a step-by-step tutorial on the installation of an automatic sprinkler system. I only included the foreword in the interest of brevity.

Drawing upon my experience as the former Director of Events for the LA Memorial Coliseum and Sports Arena (back when there WAS a Sports Arena), I worked as a Logistics Consultant for the 2017 Care Harbor Clinic for their inaugural event at a new venue - REEF in Downtown Los Angeles.

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The abbreviated history of the Los Angeles Memorial Coliseum and Sports Arena, detailing some of the historical events that took place and documenting the venues' place on the Los Angeles sports and entertainment landscape.