February 10, 2016

The All-Important Call to Action

      Long before this age of omnipresent social media, providing useful and effective content to prospective and current clients and customers alike was already an important part of marketing nearly any business – even for businesses we might consider “low-tech”, like restaurants.   (NOTE: This is NOT meant as a slight to restaurants. …more

January 20, 2016

Some SERIOUS Small Business Marketing Knowledge Being Dropped Here . . .

,            If you do your share of non-fiction reading (as I do), trying to add to your knowledge, you can find marketing THEORY nearly everywhere. The latest app, the latest platform, SEO, etc. On the other hand, it’s not all that often that you come across some real, usable knowledge, …more

January 13, 2016

Write Like You Talk

  For anyone whose daily routine centers on providing written content, the following scenario is sure to seem at least a little familiar. You complete a blog post, the finishing touches of an email newsletter or some other form of written communication and review your work, only to find yourself feeling somehow lukewarm about it. …more

January 8, 2016

Thanks for checking out my ‘Blog’ page . . .

In the coming few days, and then regularly thereafter, I’ll be posting about some of the challenges and fundamentals of marketing communication, copywriting, general marketing and the like. I certainly hope you find the posts useful. They may not delve into totally uncharted ground for most, but will hopefully reignite some knowledge you likely already …more